The Number of Members of Your Target Audience (People, Businesses

question 14

Multiple Choice

The number of members of your target audience (people, businesses, households) that will be exposed to the advertising during a given period is known as which of the following?

• A) Reach
• B) Frequency
• C) Opportunities to see
• D) Gross ratings points
• E) None of the above

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Definitions:

Holophrases

Single-word expressions used by young children that convey complex meanings or sentences complete in thought.

Vocabulary

The set of words known and used by a person in speaking and writing.

Hand Babbling

Repetitive gestures and movements made by infants, analogous to the babbling sounds in early speech development, serving as a precursor to language acquisition.

Deaf Children

Young individuals who lack the ability to hear, either partially or completely, requiring specialized communication methods.