When You Build a Brand, Try to Focus Tightly on One

question 21

Multiple Choice

When you build a brand, try to focus tightly on one key ________.

• A) Benefit
• B) Feature
• C) Product
• D) Customer

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Definitions:

Strength in Weakness

The concept that perceived disadvantages or vulnerabilities can sometimes lead to unexpected advantages or strengths.

Argument

A discussion involving differing points of view, or a reason given in proof or rebuttal.

Fence Sitters

Individuals or parties in a negotiation or decision-making process who are undecided or neutral, often waiting to be persuaded by one side or the other.

Constituents

Individuals or groups represented by someone in a negotiation or decision-making process, often relying on the representative to advocate on their behalf.