Dividing the Market by Purchase Behaviors That Have Been Observed

question 40

Multiple Choice

Dividing the market by purchase behaviors that have been observed is ________ segmentation.

• A) Behavioral
• B) Psychographic
• C) Demographic
• D) Geographic
• E) All of the above

---

Definitions:

Companies

Legal entities formed by a group of individuals to engage in and operate a business enterprise.

Employed Mothers

Women who maintain employment outside the home while also fulfilling the role of a mother, navigating the balance between career and family responsibilities.

Nonmothers

Nonmothers are women who do not have biological, adopted, or step-children, highlighting the diversity of roles and identities women can embrace.

Work Experience

The accumulated duration of time that an individual has spent employed or working in various jobs or professions.