The Positioning Statement for a Business Includes Its Name/brand, Its

question 20

Multiple Choice

The positioning statement for a business includes its name/brand, its competitive industry/category, its ________, and its audience/target market.

• A) Benefits or points of difference
• B) Features and points of difference
• C) Features and points of similarity
• D) Benefits and similarities
• E) Features and benefits

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Definitions:

Citizen involvement

The active participation of individuals in the decision-making processes within their community or country.

Governmental control

The methods and strategies used by a government to regulate and direct the economy, public and private institutions, and society.

Constituents

Individuals or groups who have a vested interest in the outcomes of a certain organization, project, or policy.

Types of media

Various forms of communication channels, including print media, broadcast media, digital media, and social media.