It Is Uncommon for a Franchisor to Handle the National

question 15

True/False

It is uncommon for a franchisor to handle the national and regional media purchasing for a franchisee.

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Definitions:

Socio-economic Status

A measure of an individual's or group's economic and social position in relation to others, based on income, education, and occupation.

Conspicuous Consumption

The act of buying and using products to make a statement about social status rather than to meet the basic needs.

Closed System

A social system in which status is based on attributes ascribed at birth.

Ascribed Status

Attributes (advantages and disadvantages) assigned at birth (e.g., sex).