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Asking the Right Questions Is Optional During a Sales Call

question 17

True/False

Asking the right questions is optional during a sales call or presentation.

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Definitions:

AIDA Model

A marketing model that outlines the stages a consumer goes through in the process of purchasing a product: Attention, Interest, Desire, and Action.

Awareness

The degree to which people are familiar with a brand, product, or issue, often seen as the first step in the marketing funnel.

Interest

A fee paid for the use of borrowed money, typically calculated as a percentage of the principal amount.

Feedback Loop

Allows the receiver to communicate with the sender and thereby informs the sender whether the message was received and decoded properly.

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