Outline the Principles of Selling

question 39

Essay

Outline the principles of selling.

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Definitions:

Marketing Concept

A philosophy of business maintaining that the satisfaction of customer needs and wants is the economic and social reason for a firm’s existence and that the firm should therefore direct its activities toward fulfilling those needs and wants, yielding, at the same time, long-term profitability.

Firm's Existence

Relates to the ongoing operations and presence of a company within its market or industry.

Career Path

The upward sequence of job movements during a sales career.

Job Movements

Refers to career changes, promotions, or transfers within or between companies, affecting employee trajectories and organizational structure.