Examlex
A product is something that exists in nature or is made by human industry, usually to be sold, whereas a service is ________.
Consumer's Mind
The perceptions, attitudes, memories, and biases that influence how a customer thinks about a product, brand, or experience.
Evoked Set
The group of brands or businesses that come to a customer’s mind when she thinks of a type of product.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Comparison Shop
The practice of comparing prices and characteristics of similar products or services in different outlets before making a purchase.
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