In Terms of the Pitch Letter, You Should Always ________

question 6

Multiple Choice

In terms of the pitch letter, you should always ________.

• A) follow up your pitch letter by phone
• B) only make one attempt to get to a journalist
• C) be polite and persistent
• D) A and C combined.

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Definitions:

Marketing Relationship

Strategies and tactics used by companies to attract, retain, and enhance relationships with customers.

Target Market

The particular group of consumers at which a product or service is aimed, identified by specific characteristics like age, gender, income, and lifestyle.

Ad Campaign

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

Target Audience

The specific group of consumers identified as the intended recipient of an advertisement or message.