What Is a Focus Group

question 23

Multiple Choice

What is a focus group?

• A) It is a method of market research that involves bringing together some people who might use a product and having a researcher question them about it.
• B) It is a method of market research that focuses on how the industry is performing.
• C) It is a method of market research that involves collecting statistics about a group of people who might use a product.
• D) It is a method of research that uses unhappy customers.

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Definitions:

Population Correlation

A measure of the strength and direction of association that exists between two variables measured across an entire population.

Alternative

In hypothesis testing, this refers to the hypothesis that contradicts the null hypothesis, suggesting some effect or difference exists.

Null Hypothesis

In statistical testing, it is the assertion that there is no effect or no difference, used as a default hypothesis to challenge with experimental evidence.

Confidence Interval

An estimated range of values derived from sample data that is likely to contain the value of an unknown population parameter, expressed at a specified level of confidence.