Dividing the Market by Purchase Behaviors That Have Been Observed

question 26

Multiple Choice

Dividing the market by purchase behaviors that have been observed is ________ segmentation.

• A) demographic
• B) behavioral
• C) psychographic
• D) benefits-sought

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Definitions:

Acid Deposition

The settling of acidic components from the atmosphere onto the earth's surface, often as rain, snow, or dust, with potential harmful effects on ecosystems, structures, and health.

Climate Change

Recent changes in the Earth’s climate; evidence suggests that this is primarily due to human influence, including the increased release of greenhouse gases.

Organic Chemicals

Compounds containing carbon that are found in or produced by living organisms.

Ozone Depletion

The thinning and reduction of the ozone layer in the Earth's atmosphere, primarily caused by the release of chemical compounds containing bromine and chlorine.