What Is a Focus Group

question 23

Multiple Choice

What is a focus group?

• A) It is a method of market research that involves bringing together some people who might use a product and having a researcher question them about it.
• B) It is a method of market research that focuses on how the industry is performing.
• C) It is a method of market research that involves collecting statistics about a group of people who might use a product.
• D) It is a method of research that uses unhappy customers.

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Definitions:

Payback Period

The payback period is the length of time required to recover the cost of an investment.

Satisfactory Return

A level of profit or return on investment that meets or exceeds the expectations or benchmarks of an investor or manager.

Capital Budgeting

The process a business undertakes to evaluate potential major projects or investments.

Payback Period

The amount of time it takes for an investment to generate enough cash flow to recoup its original cost.