Smart Marketers Always Emphasize ________

question 36

Multiple Choice

Smart marketers always emphasize ________.

• A) benefits, not features
• B) features, not benefits
• C) benefits, not prices
• D) None of the above.

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Definitions:

Franchising

A business model where a franchisor licenses its trade name and operating methods to a franchisee in exchange for a fee and ongoing royalties.

Contractual Arrangement

An agreement between parties that is enforced by law, specifying the duties and rights of each party.

Parent Company

A corporation that owns enough voting stock in another company to control management and operations by influencing or electing its board of directors.

Backward Integration

A business strategy where a company expands its role to fulfill tasks formerly completed by businesses up the supply chain.