For a Business to Be Successful, a Competitive Advantage Must

question 26

Multiple Choice

For a business to be successful, a competitive advantage must be ________.

• A) expensive
• B) legal
• C) sustainable
• D) profitable

---

Definitions:

Cause-Related Marketing

A marketing strategy where businesses align with a social cause or charity to generate business benefits as well as societal impact.

Community Engagement

The process of interacting with a community to build relationships and foster loyalty, often through social media or other outreach efforts.

Nonprofits

Organizations that operate for the public or social benefit, rather than for the profit of private owners or shareholders.

Social Media Platforms

Websites or applications that enable users to create and share content or to participate in social networking, emphasizing user-generated content.