If a Business Owner Cannot Afford to Invest in Foreign

question 42

Multiple Choice

If a business owner cannot afford to invest in foreign facilities and does not have time to learn the foreign market, but is willing to give someone else the right to make and market her product for a fee and royalties, her best bet for entering the foreign market is:

• A) a foreign management company.
• B) joint venturing.
• C) foreign licensing.
• D) international franchising.

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Definitions:

Clarity

The quality of being easily understood, completely transparent, and free from ambiguity.

Assessing Situation

The process of evaluating the details and implications of a scenario or set of circumstances to inform decisions or actions.

Scope

The extent and boundaries of an area or subject matter that something deals with or to which it is relevant.

Implementation

The process of putting a decision or plan into effect, executing or enacting it within a defined timeframe or context.