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A Community Shopping Center Contains from Three to Twelve Stores

question 10

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A community shopping center contains from three to twelve stores and serves a population that lives within a 10-minute drive.


Definitions:

Crisis Communication

The specialized field of public relations focused on protecting and defending an organization's reputation during and after a crisis.

Damage Containment

Strategies or actions taken to minimize or limit the negative impact of a detrimental event or situation.

Benoit's Theory

A theory of image restoration that outlines strategies individuals or organizations can use to repair their reputation following a crisis.

Corporate Crisis

A significant threat to a company's operations or reputation that requires immediate management action.

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