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An entrepreneurial company can differentiate itself by creating a distinctive image in customers' minds or by offering:
Controversy
A sustained public disagreement or debate, often involving differing opinions on a matter.
Neutral
Not taking sides in a conflict or dispute; unbiased.
Different Perspectives
Various ways of viewing or interpreting a situation, problem, or concept, emphasizing the diversity of viewpoints.
Stipulative Definition
A definition that assigns a meaning to a word for the first time, often without regard for common usage.
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