One of the Most Important Determinants of Customers' Response to a Price

question 6

Multiple Choice

One of the most important determinants of customers' response to a price is whether they perceive the price to be a fair exchange ________.

• A)compared to what they have paid in the past
• B)regardless of their actual experience with the product
• C)based on their expectation, not reality
• D)for the value they receive from the product or service

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Definitions:

Double Bond

A chemical bond between two chemical elements involving four bonding electrons instead of the usual two.

Major Product

The main substance produced in the greatest quantity from a chemical reaction.

Stereoisomeric Forms

Different forms of a compound that have the same structural formula but different arrangements of atoms in space.

Allylic Bromides

Organic compounds containing a bromine atom bonded to an allylic position, which is one carbon away from a double bond in a hydrocarbon chain.