A Technique That Involves Selling a Product for a Low

question 100

Multiple Choice

A technique that involves selling a product for a low price and charging a higher price for the accessories that accompany it is called ________.

• A) multiple-unit pricing
• B) optional product pricing
• C) captive-product pricing
• D) by product pricing

---

Definitions:

Intermediaries

Intermediaries are agents or businesses that act as middlemen in the distribution process, linking producers with consumers or other businesses.

Retailer

A business entity that sells goods or commodities directly to consumers, typically in small quantities.

Intermediary

An entity or individual that acts as a middleman between two parties in a transaction, usually within the supply chain for goods and services.