There Is Plenty of Room for Improvement in Customer Service

question 82

Multiple Choice

There is plenty of room for improvement in customer service on the Web. Research by Harris Interactive reports that more than ________ of online shippers said that they expect higher levels of customer service than they do in offline, traditional stores. .

• A) 2 percent
• B) 12 percent
• C) 22 percent
• D) 52 percent

Understand the legal protection possible for brands through trademarks.

Distinguish between the marketing mix and product mix.

Comprehend the definition and scope of a product in marketing.

Identify the trend and importance of private-label brands in retail.

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Definitions:

Behavioristic View Point

The perspective in psychology that emphasizes the study of observable behaviors and the processes that underlie them, often disregarding mental states.

Peripheral Need

A secondary or less critical requirement for an organism or system, usually complementary to primary needs.

Central Need

A fundamental psychological or physiological requirement that is essential for an individual's survival and well-being.

Motivational

Refers to factors that direct and energize the behavior of humans and other organisms.