The Specific Group of Customers at Whom a Company Aims

question 111

Multiple Choice

The specific group of customers at whom a company aims its good or services is referred to as a:

• A) market segmentation.
• B) guerrilla marketing.
• C) niche marketing.
• D) target market.

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Definitions:

Health Insurance

A type of insurance coverage that typically pays for an insured individual's medical and surgical expenses.

Prescription Drugs

Medications that are legally dispensed only with a medical prescription from a licensed healthcare provider.

Asthma

A chronic respiratory condition marked by episodes of airway constriction, leading to wheezing, shortness of breath, chest tightness, and coughing.

Doctor

A qualified practitioner of medicine; a physician who is trained to diagnose and treat diseases, conditions, and injuries in patients.