Which of the Following Techniques Does Marketing Consultant Faith Popcorn

question 10

Multiple Choice

Which of the following techniques does marketing consultant Faith Popcorn recommend to small business owners interested in tracking market trends?

• A)Hire a top-10 market research firm to track trends for you.
• B)Watch what the large corporations in your industry are doing.
• C)Read as many current publications as possible.
• D)Talk with two to three people at random each week to hear what they are buying and why.

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Definitions:

Null Hypothesis

The proposition that observed differences among specific populations are attributed to errors in sampling or experimentation, hence indicating no major divergence.

Level Of Significance

The threshold chosen for deciding whether an observed effect is statistically significant, usually denoted by alpha.

Hypotheses

Plural form of hypothesis, which are propositions or statements made for the sake of argument that are tested through research and experimentation.

Significance Level

The probability of rejecting the null hypothesis when it is actually true, often denoted by alpha and used as a threshold in hypothesis testing.