Which of the Following Guerrilla Marketing Tactic(s) Allow a Small

question 76

Multiple Choice

Which of the following guerrilla marketing tactic(s) allow a small company to utilize relationship marketing successfully?

• A) Keep in close contact with customers with "thank yous" and other personal communication techniques.
• B) Organize and sponsor a service- or community-oriented project.
• C) Launch a loyalty or frequent buyer program .
• D) All of the above

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Definitions:

Favorable Supply Shock

An unexpected event that increases the supply of a good or service, leading to a lower price and benefitting consumers.

Natural Rate

The rate of unemployment when the labor market is in equilibrium, reflecting the number of people who are jobless due to the natural turnover in the workforce.

Long-Run Phillips Curve

A concept suggesting that in the long run, there is no trade-off between inflation and unemployment, with the curve being vertical at the natural rate of unemployment.

Unemployment Shifts

Refers to changes in the unemployment rate due to economic fluctuations, policy changes, or other external factors.