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A Key Customer Benefit of a Product or Service That

question 12

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A key customer benefit of a product or service that sets it apart from the competition answers the critical questions every customer asks: "What's in it for me?" and is known as ________.


Definitions:

Carl Rogers

An influential American psychologist who founded client-centered therapy and emphasized the importance of the self and unconditional positive regard in growth and therapy.

Alfred Adler

An Austrian medical doctor and psychotherapist, founder of the school of individual psychology, known for introducing the concept of inferiority complex.

Sigmund Freud

Sigmund Freud was an Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Walter Mischel

Walter Mischel was a psychologist known for his research on personality and his work demonstrating the situation-specific nature of human behavior.

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