The Specific Group of Customers at Whom a Company Aims

question 109

True/False

The specific group of customers at whom a company aims its goods and services is its target market.

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Definitions:

No-treatment Control

This is a control group in experimental research that receives no intervention, used to measure the effect of a treatment or intervention by comparison.

EST's

Short for Empirically Supported Treatments, which refers to therapies that have been scientifically tested and proven to be effective.

Theoretical Orientation

The philosophical approach or school of thought that informs a therapist's understanding of client issues and methods of intervention.

Efficacious Treatments

Therapeutic interventions and procedures that have been proven through rigorous testing and research to be effective in curing or alleviating diseases or disorders.