The Principle of Putting a Franchise's Products or Services Directly

question 52

Multiple Choice

The principle of putting a franchise's products or services directly in the paths of potential customers with smaller, less expensive outlets is called ________.

• A)cobranding
• B)intercept marketing
• C)area development
• D)master franchise

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Definitions:

Basis of Accounting

The methodology under which revenues and expenses are recognized in the financial statements, examples include cash basis and accrual basis.

Statement of Activities

A financial report detailing the revenues, expenses, and changes in net assets of an organization, typically used by nonprofits.

GAAP Definition

Generally Accepted Accounting Principles, a standard framework of guidelines for financial accounting used in any given jurisdiction, especially in the United States.

Nonreciprocal Transaction

A transaction where one party provides goods, services, or assets without directly receiving something of equivalent value in return.