McDonald's Recently Set Up Several Small Franchises in Nontraditional Locations

question 43

Multiple Choice

McDonald's recently set up several small franchises in nontraditional locations such as a hospital, a college campus, an airport, a subway station, and a sports arena. These locations are based on the principle of ________.

• A)conversion franchising
• B)intercept marketing
• C)multi-unit franchising
• D)cobranding

---

Definitions:

Original Bundle

In economics, this refers to a specific combination of goods that a consumer initially chooses given their budget and prices.

Price Rise

An increase in the cost of goods or services, typically signifying inflation or market changes.

Budget Line

A graphical representation that shows all possible combinations of two goods that can be purchased with a given income and prices.

Commodity 1

A generic term for a raw material or primary agricultural product that can be bought and sold, such as copper or coffee.