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Most franchisees are better educated, more sophisticated, have more business acumen, and are more financially secure than those of just 20 years ago.
Tax Increase
The act of raising the amount of taxes owed by individuals or businesses, often undertaken by governments seeking to boost revenue.
Supply Curve
A graphical representation showing the relationship between the price of a good or service and the quantity supplied at those prices.
Elastic Demand
A situation in economics where the quantity demanded of a good or service changes significantly as its price changes.
Many Substitutes
Refers to a situation where numerous alternative products or services are available for consumers, often leading to competitive markets.
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