Examlex
Which of the following statements is not true according to the "two-thirds rule"?
AIDA Procedure
A model used in marketing and advertising that stands for Attention, Interest, Desire, and Action; outlining the steps to influence a customer's buying decision.
Formula Sales Presentation
A standardized and methodological approach to sales presentations, following a specific formula to achieve consistency and effectiveness in selling efforts.
High Pressure Selling
A sales approach characterized by aggressive tactics designed to pressure a customer into making a purchase decision quickly.
Memorized Sales Presentation
A pre-prepared script for a sales pitch that is memorized and delivered in a consistent manner to multiple potential buyers, focusing on product features and benefits.
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