Refer to the Following Information to Answer the Question(s) Below

question 103

Multiple Choice

Refer to the following information to answer the question(s) below:
Describing her company's revolutionary design for a bottle cap, Kyoto says, "It has a special locking mechanism that you know is engaged when a red panel is showing through this little window on top of the cap. If you want to keep unauthorized hands-for instance, those of children-from opening the bottle, you engage the locking mechanism. Unlike other childproof caps, however, this design does not frustrate adults who might have arthritis and elderly people whose grip may not be as strong as it once was."Removing the cap from the bottle in no time with just a few turns, Kyoto says, "They can open the cap quite easily by disengaging the locking mechanism this way ... see? You get the safety of a childproof cap without the problems most adults have getting them off!"
-The special locking mechanism on Kyoto's new cap is a ________ of the product.

• A) feature
• B) unique selling proposition
• C) benefit
• D) All of the above

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Definitions:

Compensation Strategy

A plan established by an organization to attract, retain, and motivate employees through monetary and non-monetary rewards.

Effective Compensation

A pay and benefits package designed to attract, retain, and motivate employees.

Senior Management

The group of top-level executives who are responsible for managing an organization and making crucial decisions.

Strategic Changes

Alterations in an organization's long-term goals, strategies, or policies intended to improve its competitive position or adapt to changes in its environment.