Spelling and Grammatical Errors in a Business Plan Don't Really

question 42

True/False

Spelling and grammatical errors in a business plan don't really matter; potential lenders and investors look past them at the content of the plan.

---

Definitions:

Developing

Refers to the process of improving the growth or value of something through careful planning and sustained effort.

Marketing

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Undifferentiated Targeting Strategy

A marketing approach where a company decides to ignore market segment differences and appeal to the whole market with one offer or product.

Mass-Marketing

Mass-marketing refers to a marketing strategy that aims to appeal to a large audience by using channels that reach a wide and diverse group of consumers simultaneously.