The Executive Summary Section of the Business Plan

question 27

Multiple Choice

The executive summary section of the business plan:

• A) should be a concise summary of the business venture.
• B) should be no more than two pages long.
• C) must capture the reader's attention and entice her to read the rest of the plan.
• D) All of the above

Describe the phenomenon of transferred excitation and its effect on emotional reactions.

Interpret the self-regulatory perseveration theory of depression and its implications on goal pursuit.

Recognize the concept of ironic processing and its paradoxical effects on cognition and behavior.

Understand the concept of mood-congruent memory and its impact on the recall of past events.

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Definitions:

Henry Murray

An American psychologist who developed a theory of personality based on needs and motivations, co-developing the Thematic Apperception Test (TAT).

Source Traits

Stable and permanent traits that are the basic factors of personality, derived by the method of factor analysis.

Surface Traits

Traits that show a correlation but do not constitute a factor because they are not determined by a single source.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, shaping their patterns of thought, feelings, and behaviors.