Which of the Following Questions Will Probably Not Be Addressed

question 55

Multiple Choice

Which of the following questions will probably not be addressed in the marketing strategy section of the business plan?

• A) Who are my target customers, what are their characteristics, and how many are in my company's trading area?
• B) What, why, and when do my target customers buy?
• C) What exit policy do I have in place for my investors?
• D) How should I seek to position my company in its market(s)?

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Definitions:

Income Distribution

The way in which a nation’s total GDP is spread amongst its population, impacting the standard of living and degree of inequality among the populace.

Poorest Quintile

The segment of the population that falls in the bottom 20% in terms of income distribution.

Income

Income is the money received, especially on a regular basis, for work or through investments.

Classified As Poor

A designation for individuals or households whose income falls below the poverty line, making it difficult to meet basic life needs.