Proving That a Profitable Market Exists Involves

question 71

Multiple Choice

Proving that a profitable market exists involves:

• A) proving that customers in the marketplace need or want the good or service and are willing to pay for it.
• B) documenting claims about market size and growth rates with as much factual information as possible.
• C) making claims such as "This market is so big that if we get just 1 percent of it, we'll be profitable within 6 months."
• D) A and B only

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Definitions:

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