Shere Vincente Operates a Travel Service That Specializes in Arranging

question 95

Multiple Choice

Shere Vincente operates a travel service that specializes in arranging trips for women, giving special attention to their needs and preferences, from security and comfort to activities and events designed to appeal to her target customers. Vincente is pursuing a ________ strategy.

• A) cost-leadership
• B) differentiation
• C) focus
• D) positioning

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Definitions:

Delay Gratification

The ability to resist the temptation for an immediate reward and wait for a later, often greater, reward.

Maturation

The process of biological growth and development, especially the changes that occur in human life from birth to adulthood.

Empathy

The ability to understand and share the feelings of another.

Moral Action

An action taken based on ethical considerations or beliefs about what is right and wrong, often reflecting personal or societal values.