Examlex
One of the biggest changes entrepreneurs face is the shift in the economy from a base of financial to intellectual capital.
Interactive Marketing
A marketing approach that involves a two-way interaction between marketers and consumers, often facilitated by digital platforms.
Interactive Marketing
A marketing approach that involves two-way communication between customers and companies, often utilizing digital platforms to engage directly with audiences.
Internal Marketing
The practice of treating employees as internal customers to foster organizational loyalty and engagement.
External Marketing
The practice of promoting a company's products or services to external audiences to build brand awareness and attract customers.
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