Narrower Product Lines, Smaller Customer Bases, and More Limited Geographic

question 10

True/False

Narrower product lines, smaller customer bases, and more limited geographic areas give small companies a natural advantage over large businesses when preparing a strategic plan.

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Definitions:

Workplace

A location or setting where individuals are employed and perform tasks related to their jobs.

Acquiescence Response

A tendency in survey responses where participants agree with statements as presented to them regardless of the content.

Social Desirability

The extent to which test takers tend to respond to items in a manner that presents them in a positive light.

Confident

Feeling or showing certainty about something or possessing self-assurance.