Conducting a SWOT Analysis for Her Own Business and for Her

question 26

True/False

Conducting a SWOT analysis for her own business and for her key competitors allows an entrepreneur to gain a competitive edge by matching her company's strengths against her competitors' weaknesses.

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Definitions:

Halo Effect

A cognitive bias where an individual's overall impression of a person influences their feelings and thoughts about that person's character.

Central Route

denotes a pathway of persuasion that involves thoughtful consideration of the arguments presented, leading to cognitive processing that can influence attitudes strongly and durably.

Advertisement Wear-out

The decline in advertising effectiveness that occurs when an audience becomes overly familiar with a campaign, leading to decreased attention and response.

Credible Sources

Informational materials or entities regarded as trustworthy and reliable for facts, data, or news.