Examlex
Determine the present value on January 17, 2014 of a non-interest-bearing promissory six-month note for $17 000.00 dated October 15, 2013 if money is worth 4.15%.
Geoclustering
The practice of grouping consumers or data based on geographical locations and demographics to target marketing efforts more effectively.
Nielsen's PRIZM
A market segmentation research tool that classifies the American population into distinct lifestyle segments to help marketers identify and target their customers and prospects.
Mass Marketing
A marketing strategy that targets a broad, undifferentiated audience with the aim of reaching as many people as possible.
Single Marketing Program
A unified strategy designed to promote a particular product or service without segmenting efforts or resources.
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