Examlex
Criteria for a "good location" are universal and apply to all types of small businesses.
Probability
A measure of the likelihood that an event will occur, often expressed as a number between 0 and 1.
Reservation Price
The maximum price a consumer is willing to pay for a good or service, beyond which they would rather do without it.
English Auction
A method of sale characterized by ascending bids, where the highest bidder wins the item at their bid price.
Willingness To Pay
The maximum amount an individual is prepared to sacrifice to procure a good or service or to avoid something undesirable.
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