A Method of Raising Capital That Taps the Power of Social

question 77

Multiple Choice

A method of raising capital that taps the power of social networking and allows entrepreneurs to post their elevator pitches and proposed investment terms on specialized Web sites and raise money from ordinary people who invest as little as $100 is called ________.

• A)crowd funding
• B)angel financing
• C)venture capital
• D)bootstrapping

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Definitions:

Asset Utilization

The degree to which a company or an organization makes effective use of its assets in generating revenue or achieving its objectives.

Channel-Spanning Performance Measures

Metrics that evaluate the effectiveness and efficiency of a company across multiple distribution channels or stages of the supply chain.

Reverse Flows

Processes involved in the return or recycling of products and materials from the consumer or final user back to the originating company or to a third-party for disposal or re-use.