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For many entrepreneurs, the key barrier to not using the Web as a business tool is that they do not see any benefits to selling online.
Total Surplus
The sum of consumer surplus and producer surplus in a market, representing the total net benefit to society.
Equilibrium Price
The price at which the quantity of a good demanded by consumers equals the quantity supplied by producers, leading to market stability.
Equilibrium Quantity
The amount of goods or services that are bought and sold at the equilibrium price, where market demand meets market supply.
Consumer Surplus
The discrepancy between the total sum consumers are prepared and able to spend on a good or service and what they ultimately pay.
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