Strategies for Successful E-Commerce Efforts Should Include All of the Following

question 97

Multiple Choice

Strategies for successful e-commerce efforts should include all of the following except ________.

• A)focusing on a niche market
• B)developing a community of customers
• C)attracting visitors by giving away "freebies"
• D)adding value to recipients by sending spam e-mail

---

Definitions:

Strategic IS

Refers to Strategic Information Systems, which are systems that help organizations gain a competitive advantage through their use.

System Integration

The process of linking together different computing systems and software applications physically or functionally, to act as a coordinated whole.

Intranets

Private networks within an organization designed to facilitate communication, collaboration, and information sharing among employees.

Tactical Decisions

Short-term decisions made within the framework of strategic plans, focusing on day-to-day operations of an organization.