The Purchase Funnel Identifies Ways to Improve the Online Shopping

question 141

Multiple Choice

The purchase funnel identifies ways to improve the online shopping experience. The process begins with ________ and ends with ________.

• A)promoting an online presence; a streamlined checkout process
• B)making the site easy to find; a streamlined checkout process
• C)promoting the URL; a purchase
• D)creating customer confidence; the payment process

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Definitions:

Price

The monetary value that must be paid to secure a good or service.

Product

Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.

Total Revenues

The total income generated from the sale of goods or services before any costs are subtracted.

Total Revenue

Total Revenue is the entire amount of money earned by a firm from the sale of its goods or services before any costs or expenses are deducted.