By Using Bootstrap Marketing Strategies (Unconventional, Low-Cost, Creative Techniques)small Companies

question 25

True/False

By using bootstrap marketing strategies (unconventional, low-cost, creative techniques)small companies can get as much "bang" for their marketing bucks as their larger rivals.

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Definitions:

Average Fixed Costs

The total fixed costs associated with production (costs that do not change with output) divided by the quantity of output produced.

Output Increases

A rise in the quantity of goods or services produced by a company or economy.

Law of Diminishing Returns

The principle that as the level of investment in a particular area increases, the rate of profit from that investment, after a certain point, cannot continue to increase if other inputs remain constant.

Marginal Cost

The cost of producing one additional unit of a good or service.