Your Friend Maria Is Experiencing Declining Sales in the Business

question 5

Essay

Your friend Maria is experiencing declining sales in the business she has owned and successfully operated for three years. She has asked for your guidance in determining the course(s)of action she should take. Your recommendation to her is to undertake a marketing research project. Briefly outline the steps involved in market research. She is concerned that market research will be too expensive and sophisticated for a small business such as hers. Is this true? Explain.

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Definitions:

SARS outbreak

refers to the global epidemic caused by the Severe Acute Respiratory Syndrome coronavirus that emerged in 2002-2003, characterized by severe respiratory illness and a significant number of deaths.

H1N1 virus

A strain of influenza virus responsible for infections ranging from seasonal flu to the 2009 H1N1 pandemic.

Surveillance

Monitoring disease outbreaks and threats to public health.

Chronic Obstructive Pulmonary Disease (COPD)

A long-term inflammatory condition affecting the lungs, leading to obstructed airflow from the lungs, characterized by breathing difficulty, cough, mucus (sputum) production, and wheezing.