Mini-Case 9-1: Customers: Key to Success

question 80

Essay

Mini-Case 9-1: Customers: Key to Success
Lloyd Dixon has owned and operated a small dress shop for the past three years. Each fashion season, Lloyd attends the apparel shows and he is always very impressed by the glamour and the hundreds of different manufacturers, all with the merchandise that they say will be this season's biggest sellers. Lloyd caters to an older market and baby boomers. He hopes to tap into the upscale market.
After his first year of operation, Lloyd recognized that some of his merchandise was not selling. The "inventory close-out sale" did rescue his investment in this merchandise but did not make him a profit or contribute much to his overhead. Lloyd knew that it was not reasonable to expect to sell everything you bought, but he was not sure exactly how much of his inventory was comprised of slow movers. Lloyd believed that when he went into business he knew what women wanted in dresses. He had always prided himself on having good taste. When he had the opportunity to open this store, he was confident that he could choose merchandise that would be well received. In the first three years of operations, sales have not met Lloyd's expectations.
-Faith Popcorn offers several ways Lloyd Dixon could collect information about his customers and competitors. Explain at least five of those ways.

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Definitions:

Cell Cycle

The series of events that take place in a cell leading to its division and duplication of its DNA to produce two daughter cells.

Interphase

The phase of the cell cycle during which a cell prepares for division, characterized by DNA replication and growth in size.

Mitosis

The process of cell division in eukaryotic cells where one cell divides to produce two genetically identical daughter cells.

Prophase

The first stage of cell division in both mitosis and meiosis, characterized by the condensing of chromatin into visible chromosomes.