A Key Customer Benefit of a Product or Service That

question 12

Multiple Choice

A key customer benefit of a product or service that sets it apart from the competition answers the critical questions every customer asks: "What's in it for me?" and is known as ________.

• A)its brand identity
• B)the unique selling proposition (USP)
• C)total quality management (TQM)
• D)branding

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Definitions:

Marketability

Marketability refers to the ease with which a product or service can be sold or marketed to customers.

Price-Earnings Ratio

A valuation metric that measures a company's current share price relative to its per-share earnings, used to gauge if a stock is under or over-valued.

Common Stock

The stock outstanding when a corporation has issued only one class of stock.

Dividend Yield

A ratio, computed by dividing the annual dividends paid per share of common stock by the market price per share at a specific date, that indicates the rate of return to stockholders in terms of cash dividend distributions.