A Competitive Profile Matrix ________

question 95

Multiple Choice

A competitive profile matrix ________.

• A) identifies a firm's core competencies
• B) permits the small business owner to divide a mass market into smaller, more manageable segments
• C) allows the small business owner to evaluate her firm against competitors on the key success factors for the industry
• D) creates a road map of action for the entrepreneur to fulfill her company's mission, goals, and objectives