The Executive Summary of a Business Plan Should Summarize All

question 115

True/False

The executive summary of a business plan should summarize all of the relevant points of the proposed venture and should be concise - no more than one page.

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Definitions:

Personal Selling

A sales technique involving face-to-face interaction with customers to understand their needs and offer solutions accordingly.

Advertising

A method of communication aimed at influencing the behavior or beliefs of an audience toward a product, service, or cause through various media.

Product

Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.

Strategic Planning Process

A systematic sequence of actions that organizations use to envision their future and develop necessary procedures and operations to achieve that future.